Story. Strategy. Production. Execution.
From live experiences and brand development to business operations, publishing, digital platforms and original IP, my work has rarely lived neatly inside one category.
I build from the end result backward — shaping the story, creating the structure, assembling the pieces and carrying an idea through execution.
Some projects are mine. Some belong to clients, companies or collaborators. The common thread is the same: make the idea clear, make the experience intentional, and make sure it actually gets done.
LIVE EVENTS + EXPERIENCES
Creating the room around the story.
I have produced live experiences across luxury, publishing, pageantry, community, hospitality and private events — often overseeing the project from initial concept through final guest experience.
My role can span creative direction, programming, venue strategy, budgets, vendor coordination, talent, sponsorship, guest communications, run of show, branding, production assets, hospitality and the hundreds of details that determine whether an event simply happens or actually feels like something.
Executive Producer
Story. Brand. Experience.
The Scorpio Ball — New York City
Executive Producer / Creator
A fully conceived private New York experience integrating milestone celebration, publishing, live performance, film, hospitality and the private launch of Raised by Fire.
Malibu Winter Wonderland
Creator / Executive Producer
A large-scale community holiday experience developed and produced in Malibu, bringing together over 2,000 in attendance, entertainment, local participation, sponsorship, vendors and guest experience.
Luxury Magazine Events
Events / Brand Experience
Luxury-facing events connecting editorial, brand, real estate and community audiences.
Pageants + Live Productions
Producer / Director
Years of producing pageants and live programming encompassing contestant experience, stage production, sponsors, branding, media, printed materials, programming and event execution.
BUSINESS OPERATIONS + GROWTH
Turning vision into an operating business.
Long before “fractional executive” became standard language, much of my work involved stepping inside businesses, identifying what wasn't working and building the strategy, infrastructure, accountability and operating systems necessary for growth.
I have worked with entrepreneurs and sales professionals on business operations, brand positioning, sales strategy, organizational structure, recruiting, training, systems, accountability and execution.
Selected Results
$7M → $100M+
Client production growth in 24 months
$0 → $15M
Client production growth in 13 months
4× YOY
Growth in a down market
Fractional Executive + Special Projects
For select businesses and founders, I step into complex initiatives that need senior-level thinking without necessarily requiring another permanent executive.
View CV →BRAND + DIGITAL EXPERIENCE
STORY +
MEDIA
Building the digital world around the idea.
A strong concept can lose its power when the customer experience around it is fragmented. I build and connect the pieces — message, visual presentation, web experience, content delivery and customer journey — so the digital execution reflects the quality of the underlying idea.
Capabilities
Kajabi Development
Websites, courses, membership environments, email systems and digital customer journeys.
Launch + Landing Experiences
Campaign pages, promotions, lead generation, book launches and branded digital experiences.
Brand Architecture
Positioning, message hierarchy, visual direction and the connection between what a brand says and what the audience actually experiences.
Content + Social
Campaign development, editorial strategy, social positioning and supporting creative assets.
Finding the story — and deciding how it should be experienced.
My work increasingly lives at the intersection of story and production: books, podcasts, film concepts, stage work, editorial projects and the campaigns surrounding them.
Sometimes the story begins with words. Sometimes it begins with an experience, a character, a conversation or an idea that needs the right medium.
Selected Projects
Raised by Fire
Author / Creator / Executive Producer
Memoir, audio, launch film, media campaign and theatrical development.
The Show Lounge
Creator / Host / Executive Producer
Where life, love, and lessons get honest.
Raised by Fire — The Musical
Creator / Book / Music / Lyrics / Producer
Original stage development.
Flight Path
Creator / Executive Producer
Original publishing, theatrical and experiential intellectual property.
Have something interesting in motion?
I selectively collaborate with founders, creatives, organizations and brands on projects where story, strategy and execution need to come together.
That may mean producing an experience, helping shape a launch, stepping into a special initiative, strengthening an operating business or simply figuring out how to get a complicated idea from “we should do this” to done.
